03 Jan 2019

Usually used in connection with teenagers and often called ‘juvenile delinquency’ to describe breaches of the law like theft and vandalism. Many factors have been proposed to explain it over the years such as depressing environment, unhappy home life, innate sinfulness and the SELF-FULFILLING PROPHECY engendered by LABELLING.

03 Jan 2019

Imagery that occurs during sleep, usually with a certain coherence but sometimes with bizarre, unusual or confusing aspects as well.

03 Jan 2019

Associated with GESTALT PSYCHOLOGY, continuity is the idea that the brain will perceive stimuli as belonging with each other and forming a pattern if they follow each other closely and regularly in time or space.

03 Jan 2019

In the work of PIAGET, this is the most important achievement in the STAGE of CONCRETE OPERATIONS (7-11 years). Children learn that an object stays the same (is conserved) even while its appearance changes. Thus, they understand for the first time that when water is transferred from a tall thin glass to a short fat one, the amount of water remains constant.

03 Jan 2019

The study of people as buyers and consumers of goods and services. It started in the 1960’s mainly with a PSYCHOANALYTIC interpretation of product choice. More recently COGNITIVE and SOCIAL approaches have become very influential, especially in studying the effects of advertising and marketing.