03 Jan 2019

An idea borrowed from economics to describe an improvement that gets progressively smaller with each succeeding increment. In PSYCHOLOGY, it is used in the study of learning and MEMORY where, after a large gain at the beginning, extra practice begins to provide less and less gain.

03 Jan 2019

In ETHOLOGY, the concept that a male animal will show itself off to the best advantage either to fight or woo when it is approached by the appropriate stimulus of a male or female of the same species. The concept is often applied to human adolescent behaviour.

03 Jan 2019

A technique, used mainly in treating severe DEPRESSION, of producing behavioural changes by passing an electrical current briefly through a patient’s brain. The technique causes muscular convulsions and renders the patient unconscious. It is claimed that the patient’s depression can often be eased in this way but nobody knows why, nor whether there are any permanent long-term side effects. Nowadays the patient is usually given a sedative and a muscle-relaxing drug before ECT to reduce the dangers of physical damage occurring. Commonly known as ‘shock treatment’ and considered barbaric by many psychologists.

03 Jan 2019

Anthropological concept borrowed from ancient Greece where Dionysus, the god of wine and physical pleasure, represented the primitive, impulsive and emotional aspects of the human condition. Contrasted with APOLLONIAN.